Marketing Degree Essay Example | Topics and Well Written Essays - 5250 words

Marketing Degree - Essay eventMarketing revolves around the entire business. The marketing penetrates in all beas of the business. All the business activities from purchases t till display all revolves around marketing.Marketing as a philosophy revolves around customer atonement and it do non focus on earning the profits. It can be done for social welfare. It can be done for customer orientation. The philosophy is to meet and receive the desires of the customers. as yet the marketing as a repair of business activities is totally different concept. It basic aim is to earn profit. Though the marketing manager in all enterprise focus on customers needs and desires but their aim is to earn profit and they were not doing marketing for social or charitable purpose. So marketing is also a philosophy to satisfy the customers desires simultaneously it is a set of business activities to earn profit. And in this way both these terms are related to each other.In this ever changing and f ast moving business world, the socially witting customers are this instant become a challenge for the business enterprenurers. The social awareness of the consumer brings many a(prenominal) opportunities and threats for the enterprises. ... They keep back to look for the brands which are on top, commodities which are in fashion and which gives them a nice and causey look. No matter the consumer is purchasing clothes or accessories or house hold items. Except groceries and necessities the consumer is going trend conscious. This brings lots of new opportunities for the entrepreneurs. Now they focus more on producing trendy and in fashion products for the consumers. For this they suck to work aggressively on their markets strategies. Further more the managers has to work hard to market their products as now the consumer focus on every little detail the company is offering in its product. The consumer looks at the design, availability, price, trends of the products. However it ope ns the doors for return industry as many masses are offering their service to literate people about the trends in the market. This business is boosting up rapidly. In short, the socially conscious consumers is aware of his social set and now focus more on it while purchasing any product which brings many opportunities and threats for many businesses.3. What are the differences between schemeal buying behaviour and consumer buying behaviour (Jobber & Fahy, Ch. 3, P. 76, Study question 1) The consumer buying behavior is relatively a narrow terms. It describes the buying behavior of any consumer. In buying any product or service, the consumer prefers his need and choice. The quantity is small and can be purchased from any shop. However organization buying behavior is broader term. It focuses upon the need of the organization. It evolves a deep and thorough analysis of the product or service needs to be purchased. Organization purchases include high complex